Rethinking Marketing Workflow: Why Operational Visibility Drives Better Results
In today’s marketing landscape, efficiency is a strategic imperative. Teams need more than talent and tools. They need transparency, predictability, and data-backed insights to execute effectively at scale. Yet, many large organizations continue to rely on fragmented production models, making it difficult to track progress, control costs, or optimize capacity. Especially in the year’s final […]
Right-Sizing Your Martech License: A Strategic Approach to Cost Efficiency
Over the last many years, marketing technology (martech) landscape has undergone a significant shift as platforms like Unica transition to consumption-based licensing models; we pay based on the size of our database and/or the usage levels for the capabilities we need. This evolution demands that businesses become more strategic in managing their martech licenses, ensuring […]
HCL Unica 12.1.9: New Features to Enhance Your Marketing Automation
HCL has released version 12.1.9 of its Unica marketing automation platform, bringing a host of new features and improvements to help marketers streamline their workflows and drive better results: Let’s dig deeper into some of the key enhancements in this latest release. Seamless CDP Integration In Unica 12.1.9, the Customer Data Platform (CDP) integration enhances […]
A 3-Tiered Approach to Better Martech Capabilities
Here’s how financial services leaders scale up their marketing tech.
A Better Way to Compel Banking Customers to Action
Marketing processes that actually match your customer strategy. Here’s how a top ten bank achieved it.
Marketing Email at Enterprise Scale
Incremental upgrades. Big payoff. Here’s how global brands are getting the most out of their email martech
Intelligent E-Commerce Relationship Marketing
Increased average order and longer customer lifespan? Here’s how.
Maximize Revenue Per Customer with Real-Time Offers
Drive better customer interactions with the power of personalization. Here’s how.
Supercharged MarOps for Enterprise Retailers
Less work, more results. Here’s how enterprise retailers scale their marketing capabilities.
Global Hospitality Brand Revolutionizes Personalization and Marketing Efficiency
Take the guesswork out of effective personalization. Here’s how.