Marketing Software Selection & Installation Services

Campaign management is all but impossible without automation.
Pinpoint helps you with selection, installation, tuning and training.

Choosing the right Martech stack is daunting, but that’s just the beginning. Getting it properly implemented so that you can communicate the right message at the right time to the right customer is even more complex. The Pinpoint Team is ready with expert eyes and hands to get it done.

Marketing Application Software

Pinpoint provides a full range of marketing application software implementation services, including:

Pinpoint offers its application implementation service for all on-premise and SaaS marketing application software we support.

Enterprise Marketing Software Consulting Services

From Pre-Installation Planning Through Ongoing Tech Support

The success of any marketing application software implementation should be measured by the incremental business value it generates. “On-time” and “on-budget” project completion and proper technical integration are necessary – but not sufficient – conditions for success. Other critical success factors include full user adoption, integration with (and sometimes enhancement of) business processes to take advantage of application functionality, and identification and measurement of key metrics used to monitor business improvement. 

Pinpoint’s application implementation approach addresses all of these critical success factors through a high level of collaboration and transparency from the outset. The business improvement goals are identified up front, and the implementation plan is built to ensure that these goals are achieved. Our objective is to have the application return business value to your operations as soon as possible. 

Make Our Expertise Part of Your Team

Pinpoint provides implementation leadership, project management and application expertise, while collaborating with your team on several fronts to ensure success:

Marketing Software Tools Troubleshooting and Tuning

Optimizing Your Application Software’s Performance

As the electronic footprint of each customer expands (transactions, website visits, service calls, etc.), the set of data available for more informed marketing becomes richer. Accessing this data efficiently so that marketing communications remain timely is an ongoing challenge as the underlying customer data grows in breadth and depth.

Pinpoint’s marketing application troubleshooting and tuning service addresses this challenge by assessing application performance, identifying the root cause of performance bottlenecks, and reconfiguring application software and/or databases as required in order to achieve performance aligned with business needs. Pinpoint offers this service for all marketing application software we support.

Enterprise Marketing Software User & Administrator Training

Marketing teams are dynamic, with staff constantly changing roles and new staff coming onboard. There is an ongoing need (not only during initial software implementation) to train the marketing and IT support teams on the application software needed to perform their role.

Customized training programs

Pinpoint’s Marketing Software User & Administrator Training services fill this need with training programs customized to your business and technology environment. Pinpoint offers multiple training delivery methods to fit each particular situation, including:

Pinpoint offers its training service for all marketing application software we support, for both SaaS and on-premise applications, regardless of whether we performed the initial application implementation.