Insights from Pinpoint

Should you buy, or build – or a little of both?

Summary The decision of whether to buy or build marketing technology involves trade-offs in cost, complexity, and risk. Building a

Without Privacy, There’s No Personalization

A colleague sent me this piece from Adobe recently, about why trust and data privacy are the keys to effective

About Pinpoint

Better customer connections start with strategic thinking about your marketing technology and the expertise to make it work better for you. We help growing mid-market and enterprise companies understand what customers want and implement ways to reach them.