In today’s marketing landscape, efficiency is a strategic imperative. Teams need more than talent and tools. They need transparency, predictability,

Over the last many years, marketing technology (martech) landscape has undergone a significant shift as platforms like Unica transition to

HCL has released version 12.1.9 of its Unica marketing automation platform, bringing a host of new features and improvements to

In today’s marketing landscape, customer engagement goes far beyond basic email campaigns or one-off social media ads. Consumers expect personalized,

The most recent release of HCL Unica, version 12.1.7, brings fresh features and improvements, adding to the capabilities of the

Across-channels, online or offline, accessible to your entire organization – Adobe’s Customer Journey Analytics can truly offer a complete picture